In today's world, it is nearly impossible to imagine life without the internet.
But what if, for some unforeseen reason, the internet ceased to exist?
As part of the Graphic Design Projects course at BAU, University Centre of Arts and Design of Barcelona, we were tasked with creating a brand for a utopia. We envisioned a future where the internet collapses, and in response, we developed our brand: cmd_Z
Our concept revolves around a product designed to adapt to this new reality: physical applications. These are essentially the same apps we use daily on our smartphones, but reimagined as physical booklets. The idea is that people are so accustomed to using apps that this approach minimizes the learning curve in a world where digital interfaces are no longer an option.
In addition to the product, we also designed the brand's visual identity, ensuring it resonated with the themes of adaptability and innovation.
