At Global Shein, a company dedicated to selling products on Amazon, I had the opportunity to work on their brand KneadEat.
My role started with the task of updating the brand’s entire visual identity on Amazon, all while preserving the original logo. After several proposals, we finalized a refreshed brand image.
I was also responsible for revamping all existing Amazon assets, including product listings, A+ content, brand carousel, ads, and the Amazon store itself. Once the primary update was completed, I continued making updates and adjustments whenever new products were introduced or modifications were required. This ongoing task involved ensuring that every visual element stayed consistent with the updated brand identity, while also optimizing for better customer engagement.
Below, you can see an example of the A+ content and some product listing designs:
Additionally, you can observe the design of the Amazon store page:
Beyond Amazon, I redesigned the brand's Instagram profile, planned the entire content strategy, and produced and edited photography, videos, and reels for social media. This allowed KneadEat to build a stronger connection with its audience through engaging, well-organized content, driving both awareness and interaction.
In addition to my work on digital platforms, I contributed to the packaging design, ensuring that the refreshed brand identity extended to physical products. I also played a role in the design and launch of the brand’s Shopify store, creating a visually cohesive and user-friendly experience.
If you’d like to see the video and photography content I created for the brand, you can find it in the Content Creation & Photography section.
This project helped me build strong skills in brand consistency, multi-platform design, and adaptive strategies as the brand continued to evolve.
