Dominica is a clothing brand I co-founded in March 2016. What started as a hobby between a friend and me gradually evolved into a serious venture, securing a solid place in the local market.
In Dominica, I took on multiple roles, including managing social media, creating and editing content, and curating the aesthetic of our feed and stories. I was also responsible for filming and editing videos for Reels and IGTV. Additionally, I managed the website, coordinated shipments, and handled other operational tasks.
To create valuable content and foster engagement with our community, I introduced a segment where every Wednesday, I would post recipe videos. This approach not only resonated with our audience but also helped to build a stronger connection with our brand.
Dominica closed its doors in January 2021 as I embarked on new personal projects. However, the journey with Dominica was invaluable, providing me with a wealth of experience in brand management, content creation, and community engagement. It was a chapter that shaped my skills and creativity, leaving a lasting impact on my professional growth and fueling my passion for future endeavors.